Our mission
Preserve and Promote Apsara Art & Culture
- Establish the Apsara Dance Academy: Systematically cultivate the next generation of artists to ensure the continuous development of traditional arts.
- Form the Apsara Dance Troupe: Elevate performance quality and build an international cultural showcase for Cambodia.
- Launch the “Apsara Love” Media Channel: Share the beauty of Apsara art with the world and introduce global audiences to Khmer culture.
Empower SMEs and Build the Apsara Love Business Ecosystem
- Create a Comprehensive CI Branding System: Provide unified brand visuals and operational standards.
- Develop Apsara Love Merchandise: Incubate cultural, tourism, retail, and franchise-based business models.
- Support SME Partnerships and Franchising: Enhance competitiveness and brand recognition through brand empowerment.
Establish the Apsara Love Cultural Fund to Support Artists & Heritage Keepers
- Care for Senior Artists: Provide essential support and honor their lifelong contributions.
- Support Children’s Dance Education: Give more children the opportunity to learn and experience Apsara arts.
- Fund the Operations of the Apsara Dance Troupe: Promote artistic development and ensure the continuity of cultural heritage.